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Cement Tiga Roda Wins Indonesia WOW Brand 2022 Award

Semen Tiga Roda, produced by Indocement, won the Indonesia WOW Brand Awards. This award has been won since 2018.

This award is an appreciation for the brand which most recommended by customers. "WOW Brand" conducted a national survey that obtain 7,390 respondents from Greater Jakarta, Central Java, Yogyakarta, West Java, Banten, East Java, North Sumatra, South Sumatra, Sulawesi, Kalimantan, Maluku, Papua, Bali, West Nusa Tenggara, and East Nusa Tenggara.

There are five aspects assessed in the research, namely awareness, appealing, asking, acting, and advocating. The five aspects are measured using the Brand Advocacy Ratio (BAR) method to see how brands can change awareness to become advocates. From the results of this survey, Semen Tiga Roda was considered the most recommended by the respondents. That means that Semen Tiga Roda has succeeded on guide people from "aware" to "advocate."