News & Event

Semen Tiga Roda Brand Wins “Indonesia Best Marketing Brand 2020 – Millennials Choice” Award

Semen Tiga Roda is a cement brand produced by PT Indocement Tunggal Prakarsa Tbk. won the “Indonesia Best Marketing Brand 2020 – Millennials Choice” award by the business research and news institution, Icomonics.

This award was given virtually at the Iconomics Marketing Brand Award and Strategy Webinar and Brand Marketing Goals 1st vs. 2nd semester 2021 on Friday, February 5, 2021. The victory was because of the three weeks of research on more than 10,000 millennial respondents aged 21–38 years in ten major cities in Indonesia. The research data shows that Semen Tiga Roda Brand has the highest average value in three aspects of assessment. The three aspects are awareness, image (perceived quality & satisfaction), and engagement (loyalty & intention).