News & Event

Indocement Won Top Brands Awards 2021

Semen Tiga Roda received for the 13th time was awarded the Top Brand Award, a prestigious award for brands trusted by the Indonesian people based on surveys conducted in various parts of Indonesia. Top Brand Award 2021 was received directly by Troy D. Soputro, Director of PT Indocement Tunggal Prakarsa Tbk. Three Wheel Cement producer on Tuesday, September 14, 2021, at Wisma Indocement, Jakarta

Top Brand Award is an award given to brands with the highest index for brand performance as measured by three crucial points, namely Mind Share, Market Share, and Commitment Share. This assessment is based on a survey conducted by Frontier Research involving more than 12,000 respondents in 15 major cities in Indonesia, namely Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Palembang, Pekanbaru, Samarinda, Balikpapan, Banjarmasin, Makassar, Manado and Denpasar.

Based on the survey, in 2021, Tiga Roda obtained a Top Brand Index (TBI) of 48.1% for the Cement category, far above TBI for other cement brands who were ranked second and third. In addition to the cement category, Tiga Roda also obtained the highest 2021 Top Brand Index for the White Cement and Mortar categories, with TBI gains of 34.7% and 32.8%, respectively.